Digital Marketing Intern
Elkhart, IN, US, 46516-1167
NIBCO is a recognized leader in the flow control industry. Headquartered in Northern Indiana, with a manufacturing history that spans over a century, NIBCO operates manufacturing facilities across the United States, as well as Mexico and Poland. NIBCO is known by our customers for exceptional quality, commitment to on-time delivery, and outstanding product innovation. Setting us apart from our competitors is our people.
If you're looking for a place where your hard work and great ideas make a difference--NIBCO is the place for you.
POSITION INFO:
We are seeking a motivated Digital Marketing Intern to support our marketing team in building and optimizing lead nurturing campaigns using HubSpot. This role is ideal for a student or early-career professional eager to gain hands-on experience in marketing automation, CRM integration, analytics, and revenue enablement.
RESPONSIBILITIES:
• Create and schedule drip email campaigns targeting our growing sales lead base using HubSpot.
• Develop lead nurturing workflows to move prospects through the funnel.
• Draft email copy, landing page content, and supporting assets for campaigns.
• Assist in building a process to prequalify leads before passing them to sales.
• Support efforts to connect HubSpot campaigns with our CRM system for seamless data flow.
• Establish baseline metrics for campaign performance and track progress.
• Assist with writing and uploading content and files into the new Revenue Enablement Platform (REP).
EXPERIENCE:
• Experience with marketing automation platforms (preferably HubSpot)
• Content creation and editing (graphics, copy, basic video)
• Data analytics and campaign performance tracking
• Website and landing page management
• CRM and lead management familiarity
• Proficiency with digital marketing tools (e.g., Canva, Adobe, Excel, social media platforms)
• Ability to learn and use new platforms for content management and file uploads
EDUCATION:
• Currently pursuing a degree in Marketing, Communications, Business, or related field.
TRAINING AND SKILLS:
• Currently pursuing a degree in Marketing, Communications, Business, or related field.
• Strong writing and communication skills.
• Detail-oriented with an interest in analytics and process improvement.
• Ability to work independently and meet deadlines.
PHYSICAL DEMANDS / ENVIRONMENTAL FACTORS:
Prolonged periods sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
NIBCO is committed to equal opportunity employment. It is the policy of NIBCO to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.